JACKPOT IS SEGMENTED INTO SIX FOCUSES AREAS

1. CLIENTELE MANAGEMENT

When we know who we want to tattoo, we can design a business around selling to that client.  Then we can leverage those clients’ networks to create more ideal clients. If we have everything set up correctly, then building a clientele becomes easier and more understandable.

Our first focus sets us up to design our career with a business mindset that looks at the client and what they value.  When we understand who this is, we can develop a program for business that not only attracts the ideal client but also creates them.

2. ONLINE MANAGEMENT

The client experience starts the first time they hear your name.  This is the beginning of the acquisition phase you will create.  The acquisition phase has 3 steps. They are Awareness, Consideration, and Commitment.

When a new client hears your name for the first time, we want to give them something to find when they Google us.  What you provide for them on your digital footprint will help move them through the consideration phase. The priority is to get them to a consultation with you. In order to get them to that consultation, we create a digital trail that they can follow.. This trail builds trust and provides value while having a consistent voice.

Until the moment you are tattooing them, the client is not fully committed! Our digital footprint will help them close in on a decision by giving them a look at who we are, why we tattoo, our belief systems, and our values.  Real recognize real.

3. TIME MANAGEMENT

When will you have time to do all these business things when you barely have time for yourself?  In Jackpot, we teach you how to set up a work week, month, and year that saves energy and provide structure.  When you are chasing clients down to get tattooed by you, you waste energy.  When you build a business that has healthy boundaries and consistency, you spend less brain power problem-solving.

Most of us do not know the difference between urgent and important.  Because of this, we let urgent ruin steal our time.  At the end of most days, we look up and are defeated because we did not accomplish what we had set out to do that day.

There are many ways to address time management.  Time management for the tattooist helps you to become more efficient and prosperous.

4. MONEY MANAGEMENT

Tattoo artists remain broke because they have a terrible relationship with money. When you understand that there is a difference between money and greed your relationship with money starts to change.  When you understand your impact on your clients, you start to learn your value and the value you provide your clients. When you start to build up your cash reserve, you no longer need to take on clients out of desperation. The irony is that if you had a better relationship with money, you wouldn’t be broke and wouldn’t let being broke determine what clients you tattoo!  You're letting the thing you hate make the decisions for you.

We tattoo for money.  In Jackpot, you will strengthen your relationship with money so you can think of your services and your rewards in a healthy manner. When you make $100, that money has already been allocated to taxes, overhead, savings, retirement, and payroll.  When you build up your safety net, you pay your bills with yesterday’s money.  You are no longer devastated when a client reschedules because you understand you will capture that income in the next few weeks. Stop relying on that one appointment to pay your rent.  If this is how you live, that’s your fault, not your clients.

5. CAREER MANAGEMENT

You will always arrive at the direction you are headed.  For some people that is nowhere.  Your career needs direction so create them with benchmarks and goals.  To be a shop owner, build a great clientele, or plan for retirement, you must give yourself a direction to head.  Becoming the manager of yourself sets up systems and processes that you can follow and one day outsource.  When you take on the manager role, you set the technician up for success, even if that is the same person.

With the Jackpot way, we encourage a growth mindset.  We always look for ways to improve ourselves and bring up those around us.

6. PEOPLE MANAGEMENT

If only you could do tattoos, get paid, and be left alone!  I guess you figured out that tattooing is a service industry that touches all the dynamics of working with people. We have customers, co-workers, employees, shop owners and ourselves to dance with on a regular basis.  It is not easy and can be overwhelming.  If only everyone would do what you want them to do!

We cannot control other people, but we can learn clear communication, healthy boundaries and recognize relationships that no longer serve us. As we develop our people skills, we learn to advocate for ourselves. We also learn to understand what others expect from us.  This balance creates a shared space where mutual respect is created.  Avoid the tug-of-war that draws out your energy. Jackpot helps you build those people skills so you can flow with energy instead of fighting it.