You Create your own Reality.

H The tattoo industry is undergoing significant growth, presenting both challenges and opportunities for artists. As the market expands, it’s crucial for tattoo artists to adopt a perspective that allows them to thrive in this changing landscape. Two distinct viewpoints have emerged among tattoo artists: those who view the industry’s growth as a threat and…

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What is the Future of Tattooing?

The Landscape of Tattooing 1995 Before I depart the earth, tattooing will change at a rate faster than what we have seen in the last 30 years.  In my career I have bore witness to many evolutions of tattooing. When I started in 1995, there were only a handful of magazines, a few books, and…

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Wanna open a Tattoo Shop?

I opened a Tattoo Shop, it was more than just Tattooing.   Many tattoo artists think about opening their own shop at some point. They have worked for people and see obvious changes that need to be made – the owner’s personality, inefficiencies, not enough work or too much work, problems with advertising. The artist…

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They Googled you and Found Nothing.

Stop Relying on Instagram Alone – Build Your Digital Footprint Social media like Instagram has become a vital marketing tool for many tattoo artists. While having an Instagram account is important, relying on it as your sole online presence is dangerous. I am going to tell you why you need to expand your digital footprint…

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The 5 C’s of Creating Value for Tattoo Clients

Understand the Value you Create I love tattooing. For almost 30 years, I have been working as a tattooist.  The first years were very frustrating. I almost quit a few times because I thought that maybe I wasn’t cut out to handle the bullshit that came with customer service. I just wanted to do tattoos.…

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